Contests and other innovative B2C and B2B strategies
JCG is constantly seeking, assessing and testing strategies, tactics and technologies associated with online B2B and B2C marketing, sales and distribution.
One example, for example, is to use viral contests as a tactic and technology to reduce advertising costs by as much as 75% while growing the customer base and actual sales.
Typical Contest and Sweepstakes rules for such Viral tactics can be found here:
General Sweepstakes Rules