Online Marketing Business to Business
We registered our first domain and built our first website in 1995 – 30 years ago.
That was for Business-to-Business Marketing of our services.
Surprisingly, 30 years later the majority of small or medium-sized enterprises, SMEs, STILL have little awareness of how Internet Marketing strategies, tactics and supporting technologies can be deployed effectively to increase sales in B2B environments. Many “small businesses” can literally be one-person businesses.
Combine that with the reality that the resources in these SMEs are commonly stretched to and beyond capacity, AND the reality that there are literally scores of new products and services launched every day that claim to help SMEs to improve performance and profitability, and the scale of the problem — and the opportunity! — is obvious.
The screencap on the right (below on mobiles) shows just SOME of the new digital products being launched daily.
I’ve blurred the details out but most are useful for small businesses and individual entrepreneurs.
You’ll see there are TEN new products being launched on November 3rd… ELEVEN on November 4th… and in fact this is fewer than the average, which tends to be 15 or so new products per day.
How is a small business supposed to stay on top of these — where any one of these could make a major difference to the business’s income, or help them make money faster or easier?
And this is only ONE site showing new launches!
Artificial Intelligence AI, which has the potential to help businesses do more with less, more effectively than ever, is often just another technology that no-one in the SME environment has the time to learn or take advantage of.
Steve Jackson and his team have more than 60 years of combined Internet Marketing experience. They use their experience gained as resources in their own SME for decades, together with insights gained as consultants and marketers, to identify the tools and technologies that can genuinely make a difference to SME business performance.
There is an astonishing amount of garbage on offer, and it is often not easy for non-experts to distinguish it.
But even genuinely high-value products and services are rarely 1-size fits all. Recognizing and highlighting this, and knowing how to identify and reach the users that will gain the most value, has historically positioned us to be a valuable resource to our customers as well as to help them by promoting high-quality 3rd party products and services as an Affiliate Marketer.
However, in 2025 Jackson Constraints Group Inc. made the decision to limit our B2B services and focus almost entirely on B2C and B2B Affiliate Marketing. For now (late 2025), we have limited our involvement in providing Online Marketing consulting and services to external businesses to those situations where we are helping TOC Implementation clients to accelerate their sales growth.