Online Marketing

Since 1999 we have investigated and tested (literally) scores of Online Business models; and within each Business model, examined and tested numerous strategies; and within each strategy, explored and tested numerous tactics.

Our preferred Business model for both B2B and B2C is “Affiliate Marketing.”

We choose to only promote products and services that our research confirms reflect high value to an interested buyer, from a trustworthy source. We incline towards “Evergreen” products and services, and away from short-lived opportunistic situations. 

We choose to use only “White Hat” strategies and tactics in their promotion.